Is it a train or a fairy-tale?
I wrote about cranes on 30 August.
It is common to find cute things just about everywhere in Japan. It was pleasant travelling by such a train, especially when I was waiting for a "normal" one. Beautiful ideas like this always give a nice feeling to the customer. Profit is less important, it will follow naturally; the most important thing is to value the customer. It is one of the many secrets to make things and places places very special in Japan, and grow so much higher than others.